Governor Hochul Announces Direct Messaging Efforts to Increase COVID-19 Vaccination and Booster Rates Among New Yorkers –

Governor Kathy Hochul today announced enhanced direct messaging efforts to increase COVID-19 vaccination and booster rates among New Yorkers as the holidays approach. The direct messaging program is part of the State's ongoing and comprehensive campaign to ensure vaccination and eligibility news reaches New Yorkers directly, activating more messengers on the ground. Today, the State launched its seventh SMS text message, being rolled-out in English and Spanish. The text reminds New Yorkers to celebrate a safe holiday with loved ones by ensuring children 5 years and older are vaccinated against COVID-19, and eligible New Yorkers 18 and older receive theirbooster dose.

"This direct messaging effort is part of New York's multilayered campaign to engage New York families to ensure everyone in their household is vaccinated and up-to-date with all recommended vaccine doses,"GovernorHochul said. "As part of our vast public information strategy, utilizing SMS text messaging and Excelsior Pass notifications - we can reach more New Yorkers with these important messages, and inspire even those who are fully boosted to help others in their communities. When you get vaccinated and get your booster, you continue to not only protect yourself, but your loved ones. Vaccines are critical to enjoying a safe and healthy holiday season with family and friends and I strongly encourage New Yorkers to get vaccinated to help prevent the spread of this deadly virus."

Being rolled-out in English and Spanish, individuals who initially received their vaccine and consented to receiving text messages while at a mass vaccination site will receive the following message:

For a safe holiday, help everyone in your family get vaccinated.NYers5+ should receive the COVID-19 vaccine and eligible 18+ a booster.

In addition to the SMS text campaign, New York State createdadedicated websitewith information about booster doses, additional doses,eligibility, frequently asked questions, and resources for providers on-the-ground to support in the dissemination of information to eligible populations as well asa new micrositefor information on children 5 - 11. To date since boosters have been available, NYS has sent seven text messages reaching 2.5 million New Yorkers. The State also continues to communicate with Excelsior Pass holders through push notification messaging, including aboutbooster doses.

We also continue our work to community-based trusted messengers on the ground, audience-specific pop-up strategies and traditional advertising efforts such as the new PSAS launched for5-11-year-oldsand the State's #VaxtoSchoolefforts. To learn more and schedule your free vaccine or booster dose appointment, visithere.


Governor Hochul Announces Direct Messaging Efforts to Increase COVID-19 Vaccination and Booster Rates Among New Yorkers -

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